Macy's Dream Fund High Impact Homepage Takeover

Macy's Dream Fund is a wedding registry option for couples who want the freedom to shop for whatever they want. Guests can contribute to a couple's Dream Fund in-store or by phone. Then couples can use their Dream Fund gift card to shop the entire Macy's store.

This high impact ad took over The Knot's homepage for a day, conveying to brides the "get anything" concept of Dream Fund.

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